The high price of gas at the pump has many Americans looking for alternates to their gas powered vehicles. One of the most popular option right now is a hybrid vehicle. The question that comes to mind is, are hybrid vehicles worth it? With record high gas prices due to the price of oil, most car owners out there have major concerns over their gas usage. Over the past ten years, the cost of gasoline has grown 250%! The price of oil has doubled since January of this year. The high prices of oil and gas is the driving factor for most of the people to trade their gas powered vehicles for hybrid vehicles.
Monday, February 13, 2017
Internal combustion engine
Company: Within the company there are a few areas to look at regarding Toyota's introduction of the Prius. Areas such as financing, research, development, as well as others. When introducing the Prius, Toyota started early with its promotion of the hybrid. Spending US$15 million out of the US$190 million is spent on marketing in the 2002 year. Toyota informed its potential customers threw informative emails, TV commercials, and earth day give a way's. Toyota put a lot into research and development to come up with the hybrid with the advances in technology, such as the engine of the Prius.
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